Marketing is when you tell someone about a product they should buy because it’s better than others. Marketing is a push concept (meaning you push someone to act).
Branding, on the other hand, is a pull concept. It’s done to make people feel comfortable that whatever products or concepts you put forth are of a high enough quality to buy or use.
Branding directly supports whatever marketing plans are being used, but the branding itself doesn’t say, “Buy this product.” It says, “This is who we are; and if you like who we are, you can buy from us and recommend us to your friends and family.”
We help advisors with the most important branding tools:
Not only does our firm help come up with first-class designs to help your brand, but we provide the content for multiple brochures covering different areas of financial services and the insurance industry. We also provide the best website content in the industry to educate and motivate your clients and potential clients.
Let our firm help build your branding foundation, and you will be best positioned to use our proven marketing strategies to significantly grow your business.