Writing the Foreword for Educational Books
There was a time in our industry when “co-authoring” a book when you really didn’t write much or any of the book was acceptable. That time passed after Dateline NBC did a special on insurance agents writing articles in fake journals and using them as marketing tools when trying to sell products to clients.
Since co-authoring is essentially dead, the next best thing is writing the foreword to a book.
When you write the foreword to a book, you get your name on the cover and all your contact information in the book (without the compliance headaches that come from saying you co-authored a book you didn’t write).
What kind of books can you write the foreword for?
-One book explains how EIUL (equity indexed life insurance) and FIAs (fixed indexed annuities) work and why they can be unique wealth building/retirement tools for many clients.
-One book covers how to quantify and avoid investment risk using low maximum drawdown investment strategies (tactically managed strategies), EIUL, and FIAs.
The above two listed books go hand in hand with the two proven marketing platforms we suggest all advisors use.
-One book explains how readers can pay off their mortgage early using a unique mortgage acceleration program.
-One book explains how to leverage a home’s equity to build wealth.
-One book describes in detail what’s wrong with most advisors in our industry, how to avoid them, and why readers should use the co-author when receiving retirement planning advice.
All in all we have five unique educational/motivational books advisors can write the foreword for.
Imagine handing out book as your business card instead of business cards. The increased power in handing out a book with your name on the cover is tremendous.
If you are interested in learning more about how you can write the foreword for one of our unique books, please click here to contact our office.