Question: Do you have a brief introductory video on your website?
If not, why not?
While not having a personalized video on your website is not a fatal error, we believe it’s a good idea to have one.
It will help your branding.
As you may have read on this site, proper branding is vitally important when growing a business. A personalized video by a principal of a company telling viewers about the company, what it can provide, and why someone should hire or work with your firm will go a long way towards building your brand.
Why don’t advisors have personalized videos on their sites?
1) They don’t know where to get one done
2) They don’t feel comfortable in front of a camera
3) They don’t know what they would say
4) It costs too much
1), 3), and 4) are not valid reasons for not having a video on your website.
We have access to studios all over the country where advisors can go shoot their personalized videos.
We will help you come up with an appropriate script to communicate the right message and continue to build your brand.
You’d be surprised how little it costs to create, edit and post a video to a website.
As for 2), while we can’t get everyone comfortable with shooting a video, when you have a script that logically makes sense that is posted on a teleprompter; we’ve found that even those who are camera shy can create a nice usable video for their websites.
If you are interested in learning more about how we can help you script, shoot, and post an introductory video to your website, please click here to contact our office.