Marketing is something that just about every advisor wants to do, but fails to do, or fails to do well.
We help advisors with an extensive list of marketing tools.
The list includes but is not limited to:
–Customized educational videos
–Educational books you can write the foreword for
-and, of course, social media such as Twitter, Facebook, blogs, and the proper use of Google ad words.
The goal is to generate significant interaction with potential clients using multiple avenues. The more “quality” interaction with potential clients, the more they will buy into your brand and will be motivated to reach out to work with you.
While also listed in the branding part of this presentation, one of your best marketing tools is your website. Many times it’s the first item a potential client sees. If the website doesn’t both look the part and have quality information on it, then most potential clients will take one look and will know that your firm is not the one for them.