If you ask 100 business owners if their logo is important, you’d have 50% say yes and 50% say no.
If you ask someone who operates in the marketing space if a logo is important, 100% of them would say absolutely it is.
It gets back to the concept of “branding.”
Branding, which you can read more about by clicking here, is not a one-item concept. It’s an all-encompassing concept that can only be done right with a comprehensive approach.
Branding is the bedrock of building credibility with potential clients; and, like it or not, that bedrock starts with a well-done logo.
If we had unique words of wisdom to offer on this site, we’d give them to you.
However, the fact of the matter is, a good and useful logo needs to be created by a marketing firm who understands the entire theme of the brand offering.
Below you can see some of the logos our team has created. You may like them or not, but it’s really impossible to tell if a logo is good or bad unless you know more about the entire branding theme/offering.
The bottom line is that, if your logo is not the bedrock of a comprehensive branding effort, you are due for a change.