It’s tough to say what the best way to educate and motivate consumers is.
Is it through drip e-mails?
Is it through a great website?
Is it through a reading a book?
Is it through watching a DVD/Video?
Ideally, those who market well and who work with our firm will have and/or do all of the above and more.
Having said that, many people are not interested in reading pages of material to learn a particular subject matter. For them, a video of someone teaching them or talking with them about a particular subject matter can be very helpful.
When we use the term video, we are talking about a real video of a person talking or an animated video that is voiced over by a professional speaker.
We have videos on a number of topics including:
-Equity indexed life insurance
-Fixed indexed annuities (and ones with income riders)
-Single premium life used for LTC
-Captive insurance companies
We are constantly working on new videos; and when clients have a need for new videos, we typically will create it because other clients will want to use them as well.
These videos can be posted on websites or given to clients in DVD format.
It is our belief that, if you do not have an interactive website that includes quality video content, you are missing out on an opportunity to communicate to potential clients which, in turn, will cost you potential new clients from coming on board.
If you would like more information about our video content, please click here to contact our office.
While not everyone is comfortable in front of a camera, for those who are we highly recommend that you have a brief introductory video on your website. We help advisors write the script and have access to studios all over the country advisors can use to shoot their videos.
If you’d like to inquire about having our firm help you with your introductory video, please click here to contact our office.