As we’ve discussed on other parts of our website, one of the most if not the most important branding/marketing tool today is your website.
Websites are the #1 item that potential new clients will use to determine if an advisor is credible and deals with concepts/topics that are of need to clients.
Even though a website is such an important tool, it amazes us how many outright terrible websites we see on a day-in and day-out basis.
Web-sites can be categorized as not very good, bad, or terrible for the following reasons:
1) They are not professional or aesthetically pleasing
2) The content is boring
3) The content is not motivating
4) The site is not interactive
Most advisors who come to our site have websites. If you have one, ask yourself the following questions: 1) Do you like it? 2) Do you send your clients to surf your website? 3) Do you think they like it or spend time on it? 4) Do you have content that is interesting, educational, and motivational? 5) Do you have videos, free educational downloads, and other interactive features?
Most advisors will answer no to most if not all of the above listed questions.
If that is the case, you need to contact our office today to learn how we can help create a custom website for you that will help build your brand and can also be used as a powerful marketing tool.
We have designers who use the most up to date technology that can incorporate twitter, facebook, and blogs.
We have the best educational/motivational content both for the insurance fields as well as the securities industry.
Don’t wait to start putting your best foot forward with one of our custom designed websites.